A revolution begins David Allemann, Olivier Bernhard and Caspar Coppetti design the first On and create a company that aims to make running even more fun..
Studies confirm effectiveness of On technology The Swiss Federal Institute of Technology (ETH) in Zurich publishes a study demonstrating that test runners wearing On run at significantly lower pulse rates and lower blood lactate levels.
The Cloudracer launches On releases the Cloudracer competition shoe.
January : The Leadership Team grows. March :North America HQ opens. June : Nicola Spirig runs on clouds. November: On athlete Frederik Van Lierde takes Ironman title.
February : The Cloud launches . March : Ranked high by Runner's World
February : A second ISPO Gold Award May :Asia HQ opens November : Cloudflyer & Cloudsurfer launch
February : Crowned with success June : Cloudventure launch July: Performance Running Gear launch : August Nicola Spirig on the Olympic podium again November : The Cloudflow launches
January : On's footprint continues to grow July : On makes 2017 the Year of Speed August : #WeAreAllOne: On sponsors Refugee Team at the World Championships November: New Cloud and Cloud X launch
April : Taken to the Edge: The Cloud Edge. May : Tim Don: The Man with the Halo, : Matt Hanson breaks the Ironman World Record. June The Cloudace launches. August : The Cloud, Cloudflyer and Cloudventure made waterproof. September: Performance Running Socks launch. On’s global presence expands. November : New Cloudventure with Missiongrip™
January On partners with top US teams February Helion™ superfoam launches May Run Your Local Mountain debuts June The Cloudstratus introduces sequential cushioning July The first On hiking boot July On goes Back to the Source September The Cloud evolution continues November Roger Federer joins On
June RUN: The Athlete Refugee Story documentary July Serving up THE ROGER . May A new breed of shoe August The On Athletics Club debuts September Cyclon and the shoe you’ll never own
March : Go Ultra, THE ROGER Pro revealed