1906: William J. Riley founded the New Balance Arch Support Company in Boston, Massachusetts.
01/01/19061927: Arthur Hall joined as a salesman and later became a business partner in 1934. 1956: Eleanor and Paul Kidd acquired the company from Arthur Hall.
04/01/19201960: Introduction of the Trackster, the world's first running shoe available in multiple widths. 1961: The Trackster became popular among college track teams and YMCA fitness programs.
10/02/19601972: Jim Davis purchased New Balance for $100,000. 1976: The 320 model was named the best running shoe by Runner's World magazine. 1978: Introduction of the 620, the first running shoe to use a ripstop nylon upper..
03/03/19701982: Sales reached $60 million. 1982: Launch of the iconic 990 series. 1988: Introduction of the 574 model, which became a classic staple in both athletic and casual footwear.
09/11/19801991: Sales reached $100 million. 1997: A new manufacturing facility was constructed in Maine. 1999: Launch of the M1000 model.
18/08/19902002: New Balance acquired PF Flyers, a classic American sneaker brand. 2004: Became a sponsor of Major League Lacrosse and purchased a manufacturer of lacrosse equipment. 2008: Introduction of the 993 model.
02/03/20002012: Launch of the New Balance Minimus, a minimalist running shoe. 2013: Expansion into cricket with the sponsorship of the England Cricket Team. 2014: Introduction of Fresh Foam cushioning technology. 2015: Launched the 1080 model as part of the Fresh Foam series. 2016: Launch of the 990v4 model. 2019: Introduction of the 990v5 model.
10/03/2010The brand partners with Atelier Sans Frontières, a French non-profit organization that provides job training for formerly incarcerated individuals, to create a line of shoes made by trainees.
07/11/2012Veja launches a line of vegan sneakers made with organic cotton and recycled plastic bottles.
10/07/2013Veja expands its production to Brazil, working with local factories to create more jobs and support the local economy.
06/09/2014The brand launches the "B-Mesh" fabric, made with recycled plastic bottles and used in several of its shoe models.
23/04/2015Veja expands its product line to include accessories, such as bags and wallets, made with eco-friendly materials.
13/07/2017The brand opens its first store in New York City.
05/06/2018Veja receives the "Positive Luxury" Butterfly Mark for its commitment to sustainability and ethical production.
15/10/2019Veja launches a line of sneakers made with apple leather, an innovative material made from apple waste.
03/04/2020The brand partners with Rick Owens to create a collection of high-end sneakers made with sustainable materials.
28/03/2022