1906: William J. Riley founded the New Balance Arch Support Company in Boston, Massachusetts.
1927: Arthur Hall joined as a salesman and later became a business partner in 1934. 1956: Eleanor and Paul Kidd acquired the company from Arthur Hall.
1960: Introduction of the Trackster, the world's first running shoe available in multiple widths. 1961: The Trackster became popular among college track teams and YMCA fitness programs.
1972: Jim Davis purchased New Balance for $100,000. 1976: The 320 model was named the best running shoe by Runner's World magazine. 1978: Introduction of the 620, the first running shoe to use a ripstop nylon upper..
1982: Sales reached $60 million. 1982: Launch of the iconic 990 series. 1988: Introduction of the 574 model, which became a classic staple in both athletic and casual footwear.
1991: Sales reached $100 million. 1997: A new manufacturing facility was constructed in Maine. 1999: Launch of the M1000 model.
2002: New Balance acquired PF Flyers, a classic American sneaker brand. 2004: Became a sponsor of Major League Lacrosse and purchased a manufacturer of lacrosse equipment. 2008: Introduction of the 993 model.
2012: Launch of the New Balance Minimus, a minimalist running shoe. 2013: Expansion into cricket with the sponsorship of the England Cricket Team. 2014: Introduction of Fresh Foam cushioning technology. 2015: Launched the 1080 model as part of the Fresh Foam series. 2016: Launch of the 990v4 model. 2019: Introduction of the 990v5 model.
The brand partners with Atelier Sans Frontières, a French non-profit organization that provides job training for formerly incarcerated individuals, to create a line of shoes made by trainees.
Veja launches a line of vegan sneakers made with organic cotton and recycled plastic bottles.
Veja expands its production to Brazil, working with local factories to create more jobs and support the local economy.
The brand launches the "B-Mesh" fabric, made with recycled plastic bottles and used in several of its shoe models.
Veja expands its product line to include accessories, such as bags and wallets, made with eco-friendly materials.
The brand opens its first store in New York City.
Veja receives the "Positive Luxury" Butterfly Mark for its commitment to sustainability and ethical production.
Veja launches a line of sneakers made with apple leather, an innovative material made from apple waste.
The brand partners with Rick Owens to create a collection of high-end sneakers made with sustainable materials.