Veja is founded in France by Sebastien Kopp and Francois-Ghislain Morillion with a focus on sustainable and ethical production.
The first Veja sneaker is launched, made with organic cotton and wild rubber from the Amazon rainforest.
Veja expands its product line to include running shoes and sandals.
Veja partners with Brazilian farmers to create a sustainable supply chain for their wild rubber, supporting local communities and reducing deforestation.
Veja launches the "Transparency" project, which provides information on the brand's suppliers, production methods, and materials.
The brand opens its first store in Paris.
Veja collaborates with designer Christophe Lemaire to create a collection of high-end sneakers.
Veja begins using recycled plastic bottles to create its mesh fabric.
The brand partners with Atelier Sans Frontières, a French non-profit organization that provides job training for formerly incarcerated individuals, to create a line of shoes made by trainees.
Veja launches a line of vegan sneakers made with organic cotton and recycled plastic bottles.
Veja expands its production to Brazil, working with local factories to create more jobs and support the local economy.
The brand launches the "B-Mesh" fabric, made with recycled plastic bottles and used in several of its shoe models.
Veja expands its product line to include accessories, such as bags and wallets, made with eco-friendly materials.
The brand opens its first store in New York City.
Veja receives the "Positive Luxury" Butterfly Mark for its commitment to sustainability and ethical production.
Veja launches a line of sneakers made with apple leather, an innovative material made from apple waste.
The brand partners with Rick Owens to create a collection of high-end sneakers made with sustainable materials.