2004

Veja is founded in France by Sebastien Kopp and Francois-Ghislain Morillion with a focus on sustainable and ethical production.

14/01/2004
 

2005

The first Veja sneaker is launched, made with organic cotton and wild rubber from the Amazon rainforest.

04/01/2005
 

2006

Veja expands its product line to include running shoes and sandals.

10/02/2006
 

2007

Veja partners with Brazilian farmers to create a sustainable supply chain for their wild rubber, supporting local communities and reducing deforestation.

03/03/2007
 

2008

Veja launches the "Transparency" project, which provides information on the brand's suppliers, production methods, and materials.

09/11/2008
 

2009

The brand opens its first store in Paris.

18/08/2009
 

2010

Veja collaborates with designer Christophe Lemaire to create a collection of high-end sneakers.

02/03/2010
 

2011

Veja begins using recycled plastic bottles to create its mesh fabric.

10/03/1954
 

2012

The brand partners with Atelier Sans Frontières, a French non-profit organization that provides job training for formerly incarcerated individuals, to create a line of shoes made by trainees.

07/11/2012
 

2013

Veja launches a line of vegan sneakers made with organic cotton and recycled plastic bottles.

10/07/2013
 

2014

Veja expands its production to Brazil, working with local factories to create more jobs and support the local economy.

06/09/2014
 

2015

The brand launches the "B-Mesh" fabric, made with recycled plastic bottles and used in several of its shoe models.

23/04/2015
 

2017

Veja expands its product line to include accessories, such as bags and wallets, made with eco-friendly materials.

13/07/2017
 

2018

The brand opens its first store in New York City.

05/06/2018
 

2019

Veja receives the "Positive Luxury" Butterfly Mark for its commitment to sustainability and ethical production.

15/10/2019
 

2020

Veja launches a line of sneakers made with apple leather, an innovative material made from apple waste.

03/04/2020
 

2022

The brand partners with Rick Owens to create a collection of high-end sneakers made with sustainable materials.

28/03/2022